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Cedarhurst Clothing Store Moves to Long Beach

Women's shop Uccelli relocates to posh hotel.

After 15 years in business, the owner of in Cedarhurst decided to move her upscale women’s apparel shop to the Allegria Hotel in Long Beach, hoping to revitalize her business in a fresh and unique location.

“It’s not that I left because there was too much competition from other designer clothing stores in the area — that wasn’t the problem,” said owner Faye Klausner. “Over the past couple years, the new younger generation in the area don’t seem to have or want the same elegance as years ago.”

Love Realty, which owns the building and several others in the area, is currently looking for a new tenant for the storefront, which has only been vacant for about a month.

Steve Handelsman, a partner at the real estate company, said the store’s biggest advantage is that it is located just a half a block off of Central Avenue.

”It’s really a high-traffic area of Cedarhurst,” he said. “People and cars are passing that store all the time.”

He also claims that the large picture windows out front are a strong asset.

“When people are sitting at the red light on Cedarhurst Avenue headed to Central Avenue, they get a really good view of the store’s display in those big front windows,” Handelsman said. “If you dress up those windows right, it can really draw attention to the store.”

The shop, located at 110 Cedarhurst Avenue, is 1,000 square feet. Handelsman did not indicate what the monthly rent will be. He did state that there was some type of pending litigation against his former tenant. However, Klausner claims that there were no issues arising from ending her lease.

Ruthie Amiram, owner of on Cedarhurst Avenue for 21 years, said she is not surprised that some store owners may attempt moving their business to another neighborhood, rather than close down completely.

“The owner of Uccelli may have better luck in another area,” she said. “I’m not doing as well here as I used to either. People who live in this area should really support the local stores instead of always going to malls and department stores.”

However, Amiram said that she doesn’t think that the former clothing store will remain vacant for too long. She claims that the vacancy problem isn’t as severe in Cedarhurst.

“The mayor even said that there aren’t as many empty stores in our village," she said, "and the ones that are vacant don’t seem to sit empty for as long as the other towns.”

virginia July 20, 2012 at 02:12 AM
Virginia Please people anti semitic really? The town has changed many businesses have moved or closed due to the fact they where forced to close on Saturdays.Let's face it it certainly is not what it used to be been shopping there since the 1960's. You can not even cross the street without taking the chance of being run down or drive your car without having constant near misses of people crashing into you except Saturdays .The truth is the caliber of shops and people are an era gone by on Central Ave,People have the right to have their own opinion without playing the you anti semitic card.
Louise Daniel July 20, 2012 at 12:36 PM
Thank you Virgina !
phil July 20, 2012 at 06:39 PM
It's all in the way you are raised I think, and when I say I didn't care about having Orthodox neighbors growing up I don't mean it like my folks said 'who cares and just ignore them.' I meant they were just the neighbors. You know, hello, how are you, can I borrow your lawnmower, can I shovel your snow since it's Saturday., can you take in the mail when I'm away. Can you flip that light on I forgot to do before the sabbath. You know, regular neighbors. But that was over 40 years ago, even though people like to pretend Orthodox families just all of a sudden moved here all at once. People move in. They have kids. The kids buy a house near by. They have kids, Their kids buy a house nearby. A kosher pizza place opens. What's so sinister about that ;-)
Jeff Neckonoff July 22, 2012 at 03:37 PM
NOBODY was forced to closes on Saturdays. That is a myth that the Ortho haters have created, period. Virginia, take a stroll down Flatbush Avenue near Church Ave, or how about Pitkin Avenue in Brownsville? How about Roosevelt Avenue in Corona? Or the Grand Concourse in the Bronx? 86th Street in Bensonhurst is nice, too. Or if you want closer to home, try Grand Avenue in Baldwin or Elmont Road in Elmont. These places are EXACTLY the same as they were in 1985. NOT!!! Neighborhoods change. Deal with it without expressing your hatred for anything and anyone different from you ideal concept of Whitelandia of the 1960s.
Avi July 23, 2012 at 04:09 PM
ftptch: It seems what you are saying now is that it's OK for a demographic group to move into an area but when it reaches a certain number, they should stop. Sounds like a quota to me. Despite your claims to the contrary there are many neighborhoods in NYC which have an equal or greater percentage of one demographic groups as compared to the 5 Towns. It is not a shame. It's just the way things happen.

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