New Key Food to Feature Natural, Organic Products

Owner Benjamin Levine said he's anticipating a mid-August grand opening.

Rockville Centre residents will soon be able to buy natural and organic foods closer to home.

Key Food Fresh, the supermarket that's replacing the on Ocean Avenue, is set to open in mid-August and owner Benjamin Levine said quality, fresh foods will be its staple.

"Our meats and produce are top notch," Levine said. "No other place on the South Shore will be like this."

Levine is the president of Pick Quick Foods, Inc., a family-owned food chain his grandfather started in 1936. Levine, who was raised in Long Beach, owns seven Key Food Fresh locations including four in Brooklyn.

He explained that the Key Food Fresh will feature a "farmers-market type" produce section, a full kitchen and deli area along with an on-site sushi chef, in addition to a large bakery. The deli will sell Boarshead products, he said, but will highlight Chairman Reserve — a line of top tier black angus meats.

It will also have a huge, local dairy section with a "high-quality cheese island," he said, that will contain myriad cheese varieties from around the world.

The entire store is being gutted and renovated from top to bottom, Levine noted, and the new Key Food Fresh will have a completely different look than the outdated Waldbaum's.

"This is not your mother's Key Food," said Executive Vice President Howard Lipman.

He added that their prices will be lower than nearby competitors. "Compared to others, we'll be on the lower scale of prices," Levine said.

Levine said they are currently conducting interviews for more than 100 open positions. They are interviewing potential employees over the next two weeks on Tuesday and Thursday (1-5 p.m.) and Saturday (8 a.m. to noon).

Lipman added that the village has been nothing but accomodating to them during the entire process. "Hats off to the village for making it easy to do business here," he said.

Frank June 28, 2012 at 10:18 PM
Please what a huge let down. Village Hall messed up the Home Depot deal, Avalon bay, and now you got Keyfood on a site that should've been for a new Fairway or Whole Foods... Way to go Village Hall! You sure know what's best for RVC! Keyfood is nothing more than a pathmark with different color scheme... The one in Astoria is bad... the one in valley stream is bad... actually they're all pretty bad. They'll go under as fast as Waldbaums did. Maybe the next time around someone might work a deal with a real supermarket when they close. thank god I got out when I did. RVC is making one bad decision after another, and coupled with the crime rate, is on the way down. To my family and friends: come on down to the Keys! Fresh fish everyday and no lines! just cast your line off the back porch!
RVC native June 29, 2012 at 01:46 AM
Please! Many of us middle class RVC homeowners need an alternative to Pathmark. Our food shopping budgets don't support shopping at King Kullen. I, and many of my RVC friends , welcome a new KeyFood. It sounds great! ( I do wish HD would have been allowed in rather than AvalonBay)
Sam C June 29, 2012 at 12:40 PM
Same people that wanted a home depot would have been complaining when the 'workers' were sitting outside of the home depot...
mb June 29, 2012 at 02:41 PM
Mr. Levine - congratulations on your new location. I'm not sure if your boars head contract will allow this, but there is no store on the south shore that sells organic beef. Currently, residents need to drive to fairway or whole foods to purchase it. If you really want to be unique and control a niche market on the south shore - this wouldn't be a bad place to start. Good luck.
Frank June 29, 2012 at 07:58 PM
I would prefer those workers in front of Home Depot over the ragamuffins sitting in front of OMC waiting for their Federal and State Aid checks... The workers in front of Home Depot are looking for opportunities and a honest's day pay. I give many of them credit. Instead of braving heat and cold, they could be scheming and committing crimes like the OMC clique.. but they don't. You can argue that they're stealing jobs... But the Americans I know all want 9-5 jobs, with offices, 4-6 weeks vacation, no stress, expense account, plenty of promotions, 100k+ salaries... Too soft to use a hammer, wrench, or saw...
CB June 29, 2012 at 09:47 PM
Frank, I've seen your posts all over this website and pretty much all of them filled with negativity. Rockville Centre is on the way down? Ok, well congratulations for getting out when you did. The fact that you don't even live in RVC anymore and continue to badmouth the town/residents/government/etc on a public news site is both strange and pathetic. I'm just curious as to why you feel compelled to voice your (usually negative) opinions on the patch when you don't actually live in RVC anymore...
opinion-ated July 01, 2012 at 03:35 AM
Whole foods = Whole Paycheck. and GMOs. How about supporting local farmers ? Join a farm Co-Op. I buy my summer produce at Crossroads Farm in Malvern.
mb July 02, 2012 at 03:50 PM
Completely agree! Golden earthworm delivers to RVC and crossroads has been fantastic. Just can't get hubby to give up the beef :)
Frank July 02, 2012 at 04:24 PM
@ CB. After 20 yrs in and family/friends still there I feel like commenting. It's a free country and I do as I please. And as for the negative comments, please. I want to see RVC IMPROVE. My acrid comments provoke (in this case job well done). If you had the chutzpah, you would counter my posts. Prove me wrong. You want to argue why anyone would think Key Food is a better venue than Whole Foods in RVC? Be my guest. I think whole foods in RVC would've been great for this town. no question about it.
Laurie B January 11, 2013 at 09:36 PM
Whole foods or fairway would've been terrific, perhaps somewhere down the line. Whole foods is def expensive for the demographic but fairway would've been a HUGE hit.


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