Business Q&A: Masters & Co.

The full-service florist creates unique arrangements for every occasion.

Whether they are creating one-of-a-kind floral arrangements for weddings, or making house calls to match silk flowers to a customer’s décor, the staff at Masters & Co. on South Village Avenue aims to please. Here, we speak with manager Patricia Michel about the personal touches that make their service memorable.

What types of arrangements do you offer?

We are a full-service florist known for our wedding work, bar and bat mitzvahs, funeral arrangements and everyday retail services. Every customer is unique and every one of our arrangements is tailored to the client’s personal taste, regardless of the occasion. We also sell jewelry, balloons and gift items. We have been in business for 28 years.

What makes RVC an ideal location for your florist?

We’re like a family in the store and there are a lot of people in this town that are very family-oriented. You can walk into a lot of stores in this area and get the personal attention that you wouldn’t get from a larger retailer. 

Should customers make an appointment to choose their arrangements?

Service for weddings and parties is by appointment only. This way the customers won’t be interrupted while they make their selections. As a courtesy to customers who call ahead for same-day orders, we offer curbside pick-ups. Since parking is very limited, they can just pull up in front of the store and we’ll bring their order out to the car. 

What special promotions do you offer your customers?

Every day of the year we offer $10 bouquets made from a selection of seasonal flowers. These bouquets are valued at about $15 and we even offer the $10 price when the cost of flowers is higher in the market.

Do you make silk arrangements for interior display?

We make custom silk arrangements for our customers’ homes. I visit their homes, see their décor and take measurements. I love getting to know the customers and it’s nice to do business in a personal way. It’s more time consuming than our regular sales, but we want everything to be perfect for our customers’ homes.


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